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Featured Pure GHL / Healthcare Largest Build

Patient Journey Automation

FaithCare Health (Hawaii) — Weight Loss, Regenerative & Med Spa

The most comprehensive GHL build in our portfolio — a subscription-based patient membership system for a wellness and regenerative clinic staffed by licensed doctors. 7 automation folders, 3 pipelines, ~60 Stripe products (IV kits, memberships, vials, vitamins, weight loss medications), loyalty programs with milestone rewards, AI-coded calendar funnels with GPS and office hours, referral code generators with dual-step admin verification, and a complete patient lifecycle from website opt-in to 12-month anniversary surprise gifts.

// Strategy & Architecture Overview

All strategy designed and flowcharted manually — multiple process flowcharts mapping the entire patient journey from opt-in to long-term loyalty. The client (FaithCare Health in Hawaii) operates across Weight Loss, Regenerative Medicine, and Med Spa services. The entire system is subscription-based with tiered memberships, and the build was scoped to cover everything up to (but not including) the VIP/elite upsell tier — the client chose to hold that phase.

// Membership Benefits

Free monthly consultations (telehealth or physical)
Product discounts and exclusive access to new products
Milestone rewards program, free shipping, newsletters
Telehealth/virtual visit options included in membership
Welcome gifts for subscriptions $97+ (approximately $25 discount on next purchase)

// Tiered Memberships

Monthly subscription — base tier
3-month (Tier 1), 6-month (Tier 2), 12-month (Tier 3)
5 membership perks designed to upsell from monthly to higher tiers
Household/family plans (Netflix-style) for long-term clients — lower-fee one-plus-one plan

// Opt-In Flow Design

Website opt-in: if they don't subscribe, they get nurture emails and newsletters
If they subscribe, they enter paid membership form and unlock 5 benefit streams
Non-subscribers still receive value through nurture — keeps the door open for conversion

// Folder 1 — Lead to Member (Pipeline 1)

The entry point: free consultation from the website. After diagnosis, the doctor offers membership. A pre-qualification intake form gathers prescription and health history data before payment. Stripe handles all transactions with automated failure notifications.

// Acquisition Stages

Free consultation booked via HighLevel calendar from website
Doctor diagnosis stage — offer to subscribe as member based on results
Pre-qualification workflow: intake form for prescriptions and health history
Survey form qualifies patient before offering membership

// Payment & Conversion

Stripe integration — ~60 products configured (IV kits, recurring memberships, vials, vitamins, weight loss medications)
Payment success: converted to paid member, doctors notified
Payment failure: automated failure notification sent to customer via Stripe

// Non-Conversion Paths

No-show patients: moved to no-show stage with follow-up
Did not convert: receive 3 nurture emails, then newsletters and ongoing nurture
Non-subscribers still get weekly newsletters to keep the door open

// Folder 2 — Member Lifecycle (Pipeline 2)

Once converted, members are tracked through their entire lifecycle per tier. A custom "overdue" invoice status was created because native HighLevel has no due status — this workaround enables automated dunning and payment recovery flows. The pipeline handles active, overdue, at-risk, canceled, and churned stages.

// Tier-Based Tracking

Tagged per tier from paid success: monthly, 3-month (Tier 1), 6-month (Tier 2), 12-month (Tier 3)
Opportunity created based on the tier stage they belong to
Math operations track member lifecycle duration per tier for milestone triggers

// Invoice & Overdue Handling

Custom "overdue" status created — native HighLevel has NO invoice due status
Invoice due triggers overdue tag — once paid, tag removed and member returns to active stage
Stripe invoice tracking automation synced with pipeline stages

// Churn Prevention

At-risk stage: members flagged for intervention (client still deciding on specific automation)
Canceled and churned stages with pipeline tracking
Milestone gifts at 180 and 365 days — surprise gift cards or bonus IV trips as retention tools

// Folder 3 — Monthly Consultation Tracking (Pipeline 3 — 6 Stages)

Every paid member gets free monthly consultations — telehealth or physical. This pipeline tracks the entire consultation cycle from booking to completion with a 4-tier reminder system, QR code on-site check-in, math operations for attendance counting, and automated 30-day rebook reminders. Active member status is tracked via a dedicated contact field, separate from pipeline stage.

// Booking & Reminder Chain

First-time paid member tagged, opportunity created in consultation pipeline
Booked appointment triggers confirmation email
4-tier reminder chain: 3-day, 1-day, 1-hour before appointment, plus clinic notification
Pipeline stage changed to "Upcoming Appointment" automatically

// Check-in & Attendance

QR code scan on-site or pasted link for virtual check-in
Math operation: +1 to monthly consultation attendance counter
Opportunity updated to "Completed/Attended" stage
No-show and rescheduled stages handled with manual follow-up

// Rebook & Status Tracking

30-day reminder automation to book next monthly consultation
Active member status tracked via contact field — separate from pipeline stage
Custom field updates ensure contact status is always current regardless of pipeline position

// Folder 4 — Onboarding Emails (11 Combos)

Not a one-size-fits-all onboarding. 11 distinct onboarding email combinations are built based on the patient's health history form answers — each combo matches a specific diagnosis/treatment path. A generic fallback onboarding covers edge cases that don't match any of the 11 combos. Each combo also has its own restock notification schedule.

// 11 Onboarding Combos

11 onboarding paths based on health history form answers
Each combo maps to a specific treatment path: weight loss, IV therapy, regenerative, etc.
Generic fallback onboarding for patients not matching any of the 11 combos

// Forms Library

Multi-consultation attendance form (QR code triggered)
Free consultation booking form
Referral code subscriber form + Affiliate signup form

// Restock Notifications

Amazon-style restock/refill reminders per onboarding combo
Triggered when purchased medication or product is near depletion based on dosage cycle
Drives recurring revenue without manual follow-up — patient can reorder directly

// Folder 5 — Upsell Per Tier

Lifecycle-based upsell automations trigger at specific intervals to encourage tier upgrades. Each tier gets its own wait action before the upsell fires — timed to match the natural lifecycle of that subscription length. The cadence is carefully designed to avoid being pushy: 7 emails at 7-day intervals, with the 5th email delayed to 21 days for breathing room.

// Wait Action Triggers

30-day lifecycle: upsell to monthly commitment (for trial/first-time)
90-day lifecycle: upsell to 3-month tier
180-day lifecycle: upsell to 6-month tier
12-month tier left blank — client still undecided on that upsell path

// Email Cadence Design

7 upsell emails per tier at 7-day intervals
5th email delayed to 21-day gap — deliberately avoids being pushy
Staff task created alongside upsell email — human touchpoint for high-value conversions

// Upsell Strategy

Tier-based emails: content changes based on which tier the member is upgrading from
Based on member lifecycle duration — not subscription tier alone
VIP/elite tier designed but not implemented — client holding this phase

// Folder 6 — Loyalty & Referral System (7 Automations)

The loyalty system triggers based on member lifecycle duration — not subscription tier. Referral codes are auto-generated with a randomized format (FCH + custom values), and a dual-step verification process ensures no fraudulent referrals get rewarded. A 4-hour anti-spam wait prevents rapid-fire abuse of the referral system.

// Lifecycle Milestones

90-day lifecycle: household/family plan offer emails (weekly cadence)
180-day milestone: surprise gift notification (gift card or bonus IV trip)
365-day milestone: anniversary surprise gift notification
Annual members receive BOTH 6-month and 12-month loyalty rewards

// Referral Code Generator

Affiliate system activated at 30-day lifecycle
Clinic notification sent when member becomes eligible
Affiliate eligibility email with signup form sent to member
Referral code format: "FCH" prefix + randomized custom values

// Dual-Step Referral Verification

Verifier #1: form submission triggers manual staff review, tagged "referral needs review"
Verifier #2: tag "referral+1" + wait for "admin-authorized" tag from staff
Once authorized: +1 referral count via math operation, reward email sent, tags cleaned up
4-hour anti-spam wait built into verifier — prevents rapid-fire referral abuse

// AI-Coded Calendar Funnels

The calendar booking funnels were entirely coded using AI — custom pages with forms, service selection, location details including Google Maps integration with GPS coordinates and office hours, and calendar selection with descriptions, titles, consultation length, and booking buttons that route to the correct calendar based on the patient's choice of telehealth or physical visit.

// Funnel Pages

Forms page: patient intake and service selection
Services page: all available treatments and consultation types
Locations page: Google Maps integration with GPS coordinates and office hours

// Calendar Selection

Each calendar displayed with description, title, button, and consultation length
Telehealth or physical visit options — "Book Now" routes to correct calendar
Entirely coded using AI — no drag-and-drop builder, pure custom code

// Thank You Page

Custom thank you page post-booking — confirms appointment details
All pages AI-coded and consistent with the clinic's brand

// ~60 Stripe Products

Approximately 60 products configured in Stripe spanning the clinic's entire product catalog — no images yet as the client is planning a rebrand. Product categories include IV kits, recurring membership subscriptions, vials, vitamins, weight loss medications, and other treatments. All products are connected to the subscription and payment automation flows.

// Product Categories

IV kits — infusion therapy products
Recurring memberships — subscription billing via Stripe
Vials, vitamins, weight loss medications, and specialty treatments

// Integration Points

Stripe payment success/failure triggers pipeline stage changes
Invoice tracking feeds into member lifecycle and overdue handling
Product purchases trigger onboarding combo selection and restock schedules

// Build Scale

7 automation folders containing dozens of individual workflows
3 pipelines with multi-stage flows and cross-pipeline triggers
~60 Stripe products, 11 onboarding combos, 7 loyalty automations

// Full Patient Journey Flow

OPT-IN Website opt-in: subscribe or receive nurture emails/newsletters
CONSULT Free consultation booking via AI-coded calendar funnel
DIAGNOSE Doctor diagnosis + pre-qualification intake form
CONVERT Stripe payment: paid membership (1 of 11 onboarding combos assigned)
ONBOARD Welcome gift ($25 discount) + onboarding emails per health history combo
MONTHLY Monthly consultation cycle: book, remind (3d/1d/1h), QR check-in, +1 attendance
RESTOCK Amazon-style refill reminders per product combo
UPSELL Lifecycle-based tier upgrade (30d/90d/180d): 7 emails + staff task
AFFILIATE 30-day: referral code (FCH+random), dual-step admin verification
FAMILY 90-day: Netflix-style household plan offer for loved ones
LOYALTY 180-day + 365-day surprise gifts (gift cards, bonus IV trips)
GoHighLevelStripeAI Calendar FunnelsQR Check-inLoyalty SystemReferral EngineHealthcareMembershipWeight LossRegenerativeMed SpaIV TherapyTelehealthFamily PlansRestock Automation

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